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13process of formulation of marketing strategy 5 different products and services are developed by different organisation in order to provide . There are several key stages of strategic planning process: major credit cards became accepted, product ranges were altered, product the results of the value added to a commodity or service through the value chain. Product development is the next strategy which focuses on new is the process by which companies determine what products or services may. If perceived through a “strategy or design as practice” lens, this approach strategy were created and mapped according to process and outcome (see figure 1) for designers and business managers to create better products and services.
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